Maybe I just get more grumpy the older I get, but it seems to me that commercial 'breaks' are getting longer, more frequent and more repetitive. The better the film or the drama, the more intrusive and overly frequent adverts grate. In fact I'm joining the box set generation even at my age. Play the drama I want, when I want and no ads!
However, is it possible that a TV channel which guaranteed all advertisements would be run before and after films, drama, in fact all programmes would steal a march on the others and achieve huge popularity? And commercial success? Will anyone have the courage to try it?
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